Conclusion

In conclusion, I would like to say that there are different types of advertising around a movie. The choice of a big one depends of the budget of the movie, if it is a “super production” or not and the subject of the film. In general, “super production” don’t need many word of mouth publicity because the campaign do it well but films with other subject or make by an unknown director need it.

It is important to know if people think that publicity is important for a good movie. To answer to this question, I created a survey on 20 persons. The results are amazing because it appears that 73.5% of people interviewed think that the story is more important than word of mouth. Moreover, 79% of them, think that a movie with a little campaign of promotion can be better than another.

 

I would like to talk about this French movie because it is a good example of a non commercial film. This film seems to speak about the Elf story and all the political implication. I heard about this film by a friend who invited me to see it at the cinema. It was a really good surprise because it sums up really well the political world. There was not a lot of advertising around this film. In fact, this is not a super production and also, it is talking about a taboo subject. We can ask if the poor advertising campaign is a choice of the director or not? Because of the subject, we can imagine that some people don’t want to see it. We should have the right to speak of what we want. This film was a really good one.

The Lord of the Ring

                                       

The three movies come from three books from JRR Tolkien called the Fellowship of the Ring, the

Two
Towers and the Return of the King. These books were first published in 1950’s after the World War II. These are fantasy novels. Peter Jackson, the director, was a big fan of these stories. He decided to make movies from the novels which was a real bet (pari) because it was hard to respect the first idea. Finally, it becomes a real success. In fact, Peter Jackson worked for more than three years with the same actors. But all this took time and hard work. Some decoration had to be real and sometimes it took 6 months to create something for only 2 weeks of shooting.The launching of these movies required an important advertising campaign and it seems to be one of the most expensive of the cinema story. Finally, Peter Jackson made the good choice because these movies are now as famous as another trilogy called Star Wars.

Crime scene investigation

 

In general, human being love stories about crimes. It is a little bit strange but it seems to be attractive. We can see, on television, many sitcoms about this subject. These sitcoms can come from United States, France or
United Kingdom. Today, I am going to speak about a sitcom I appreciate called “Crime Scene Investigation”. The scene takes place in
Las Vegas and all the characters are experts in crime. They are scientist. At the beginning, this sitcom was the only one. Now, appears two “brothers”: CSI Miami and CSI Manhattan. In my opinion, the new ones are less good than the first idea. It is always the same schema. In fact, you have the leader, a man, always, which appears differently from the others. In general, he knew some difficulties in his life. For example, Grissom (CSI Las Vegas) has some audition problems and his colleague from
Manhattan lost his wife the 11 September of 2001. Then, the leader is always help by a girl which becomes a leader two. All these sitcoms know a real success all around the world but the question is why. In fact, all use the same schema and there are no main differences. It seems that people are not fed up with all these sitcoms. Moreover, books with the same stories are sold and DVDs with a special theme are launched. For example, we can see some DVDs with a lot of episodes about serial killers. It appears that the director has found a secret recipe for success.