Conclusion

In conclusion, I would like to say that there are different types of advertising around a movie. The choice of a big one depends of the budget of the movie, if it is a “super production” or not and the subject of the film. In general, “super production” don’t need many word of mouth publicity because the campaign do it well but films with other subject or make by an unknown director need it.

It is important to know if people think that publicity is important for a good movie. To answer to this question, I created a survey on 20 persons. The results are amazing because it appears that 73.5% of people interviewed think that the story is more important than word of mouth. Moreover, 79% of them, think that a movie with a little campaign of promotion can be better than another.